DIGITAL CATALOGS }
Search Engine Optimization
Search Engine Optimization is the surest way to maximize the reach and circulation of your digital catalog on the web. We use advanced techniques to properly code your product descriptions specifically for the indexing robots of search engines like Google, Bing and Yahoo. This process allows search engines to read your catalog – line by line – just like plain HTML. Our SEO program can improve both the volume and quality of traffic to your digital catalog from search engines.
Catalog Library Search
Publishers with multiple catalogs can give their customers the power to search across all of their digital editions from one universal search box. Dirxion’s Catalog Library Search provides your customers with better search results and allows them to expedite the process of hunting through the catalog for products they already know they want. This feature allows users to quickly see products from your past and present catalogs, which speeds up the purchasing process and helps them discover items that they might not have otherwise found.
Give life to your products and captivate your audience. With video in your digital catalog, you can convey your products with sight, sound and motion. Creatively use it to add a personal touch to your brand, while elevating your products beyond their static images and text - demonstrate uses, show packaging, and influence your audience with enticing visuals. Video can sway consumers when it matters most – when they're a click away from purchase.
Use our audio feature to let your brand speak for itself. Play voiceovers or targeted promotional deals. Use music to interact through emotional sensibilities and build more personal brand connections with your consumers. Our audio feature is a simple yet effective medium for adding impact to your digital catalog. Sound is not only more persuasive than text but is retained in memory far longer.
Even simple Flash animations can draw and keep attention on your products. When used in conjunction with a call to action, animations not only engage consumers but also deliver considerably higher clickthrough rates. Let us help enhance your catalog's message and compel your users to buy with well-crafted animations.
SmartView (Web Thumbnails)
This utility gives your readers the ability to roll over links and preview a live thumbnail of the related web page, allowing users to see exactly where they are headed before they get there.
Attain the full value of your digital catalog by localizing it for consumers around the globe. Many of today's retailers do business internationally, so it becomes imperative to attract and improve your communications with consumers everywhere.
Product Information Rollovers
Because of space restrictions, sometimes a catalog can be limited in the information it provides to consumers. With a digital catalog however, dynamic rollover windows can appear when a user points their mouse cursor over product links or images. These rollover windows allow you to give your customers even more product information without taking up any additional real estate on your pages.
Enables businesses to offer many different pricing models through the same digital catalog. Supports hundreds of simultaneous versions.
Duplicate and customize your digital catalog for other distributors. Allow them to create their own catalog covers, branding, contact information and order forms.
Interactive Order Form
Do you have wholesalers or retailers without their own e-commerce solution tied into their digital catalogs? Our interactive order form allows customers to shop within your digital catalog, add items to a virtual shopping cart and then do one of three things: (1) Print the order to fax or mail it to you (2) Email it to you or (3) Checkout immediately via your PayPal account.
This feature allows you to set aside special sections of your digital catalog interface to be in your total control. Design a custom header or footer, use the space for increased branding, or create a unique navigation area with links back to other areas of your website. An iFrame provides a seamless transition for users when accessing your catalog.
We understand that your catalog is directly related to your revenue and must be protected against unauthorized distribution and reproduction. We take every precaution to protect the rights of the content creator by developing state-of-the-art, multi-layered encryption technology. As an added measure, we have contracted a third party vendor, Hexalock, to ensure that your files cannot be copied or duplicated.
Your catalog is the very essence of your company's image, so why not make it a focal point in your social media campaigns? Using Dirxion's new Facebook app, you can easily embed your digital catalog into your Fan Page, giving your audience that same compelling, browsing experience in yet another place.