MONETIZING YOUR DIGITAL DIRECTORY
Local business information has been progressively making its way to the Internet through a number of different sources. It is for this reason that revenues from directory print ads have been declining, while revenue from Internet advertising has seen growth. As a directory publisher who depends on revenue generation from these advertisements, it’s important that you’re always offering innovative ways for your local business advertisers to get the most impressions for their money.
By complementing your print directory with a digital edition, you can become a single source for local businesses that want to advertise on both platforms. This is the only true way to maintain the great Yellow and White Pages experience, while adding even more value to your advertising services.
No longer is there difficulty in converting advertising into action. Dirxion uses hyperlinks to push traffic through your digital directory straight to your advertisers. Also, with the use of social networking we can take that same printed Yellow pages ad and have it found in more places than ever… your IYP, Twitter, Facebook, mobile phones, search engine results, Google Adwords, email and all of the major online business directories.
In addition to the standard features, our digital publishing product enables you to offer a number of enhanced advertising opportunities for additional revenue generation. From audio and video to premium ad placement, our digital upgrades will help you re-generate that lost print ad revenue.
A digital edition is a proven way to capitalize on the relationships you’ve long been growing with local business advertisers. Without large changes to your sales structure, your digital directory solution can be equipped with many programs to help you generate that new, steady, profitable stream of advertising revenue. Convert your existing print advertisements into digital upgrades and encourage your advertisers to use one or many of our exciting feature enhancement to maximize the activity from their ads.