• Increases the reach and circulation of your book
• Provides an alternative channel to market your titles
• Drives traffic to your website
• Provides cost savings by reducing expenses associated with
  printing and distribution
• Offers on-demand access to your book
• More impulse purchases due to the immediate delivery of
  journals to desktop
• Extends the shelf life of your journals indefinitely
• Green; lowers your carbon footprint
• Replicates the familiar "look and feel" of your printed book
• Detailed analytics enable you to learn about your readers