Q: What's the advantage of HTML5 versus Adobe Flash?

A: Imagine if Michelangelo painted the Sistine Chapel ceiling with a brush handed down from Leonardo da Vinci that did a bunch of predefined snazzy painting techniques. He would be thrilled to have inherited such a powerful tool that could create, at the time, a beautiful work of art. Now consider if all of the art in the world today was created using that same brush. The quality would be high, sure, but the dynamic tastes of today's society would go unsatisfied.

To an extent, Adobe Flash is like the snazzy paint brush, and it's being used primarily by nearly every digital publishing provider in the world. It's technically a multimedia and software platform that helps create animations and Internet applications — great. But it's not entirely our code and, consequently, not entirely in our control — bad.

On the other hand, HTML (HyperText Markup Language) is literally a building block for web pages and other information that can be displayed in a web browser. After all, the main purpose of a web browser is to read HTML documents and convert them into visible or audible presentations. HTML5 is basically the latest and most-powerful version of HTML.

By committing ourselves to migrating our Flash products to a fully-HTML5 technology, we've relieved ourselves from the creative restrictions of Flash. We want to create functionality and solutions that have never been seen before, in front of which Flash became an obstacle. Compass is the first truly-HTML5 solution in the digital publishing industry, enabling Dirxion's development to be more flexible and custom. Just check out one of the latest examples and you will quickly find functionality that is more relevant and fresh in the world's current digital landscape.

Q: Is Compass compatible with mobile devices?
A: Yes. The backbone of HTML5 enables the digital publications to carry over functionality from the desktop interface to tablets and smartphones. In the past, we fought the lack of compatibility in Adobe Flash by serving a stripped-down version of the digital edition for mobile devices. This was a Band-Aid solution that we identified quickly as temporary and eventually overcame by developing Compass.
Q: Do you outsource your work overseas?
A: No. Dirxion is a privately held company with over 60 employees. We take pride in developing and producing all of our digital publications at our office in St. Louis, Missouri.
Q: Can search engines find your products?
A: Both our Compass publications and local search platform use up-to-date search engine optimization standards. This allows our pages to become indexed and found on Google, Yahoo, Bing and other search engines.
Q: Can we customize the digital publication?
A: We have a lot of flexibility in terms of customization, and we recognize that individual companies have unique competitive advantages and content to leverage. Our new Compass solution is supported by the backbone of HTML5, which enables us to handle more custom work.
Q: Do you service international customers?
A: We build digital publications for publishers throughout the world because Compass can be presented in a number of different languages. This proves helpful for not just international customers but also U.S.-based companies wanting to reach an international audience.
Q: What does Dirxion need from the customer to build the digital publication?
A: At the minimum, a high resolution PDF, preferably in a single-page layout. Custom work can require more operational help from the customer.

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  • David's Bridal
  • Chico's
  • Moosejaw
  • Schneider Electric
  • Del City
  • Quick Cable
  • Texas Media Pros
  • Local Community Guides
  • Arcadia News (Arcadia, AZ)
  • B (Baltimore, MD)
  • The Post (Centre, AL)

Click on any publication above to view some live examples.

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