Each product in the Ulta flyer is given a unique polygon link, which is an outline drawn around the product image that brings extra focus to the links.
When products are clicked in the app version of Ulta's e-flyer, users are taken to corresponding m-commerce links, keeping the user in Ulta's app.
Being a nationwide brand, Ulta has stores all across the U.S. Within the e-flyer is a custom toolbar button to open Ulta's website store locator.
Dollar Tree stores a group of publications in one location that acts a landing page for the e-flyers and online catalogs.
Within each Dollar Tree publication, products are linked to their corresponding e-commerce pages using polygon links, a link that acts as a border around product images.
The e-flyers and online catalogs interfaces have a custom design to match the Dollar Tree brand, creating a comfortable experience for Dollar Tree's shoppers.
Each publication is tracked through Google Analytics, providing transparency and real-time information about product usage and the return being created by the campaign.
Flyers often display different offers for different store locations, meaning multiple versions of a similar flyer are being distributed across your company. For this reason, Dirxion has ways to call upon the right version for the right customer, helping deliver accurate deals. Contact Dirxion today and ask about how the e-flyer handles versioning and see what solution best suits your company needs.