Holiday e-commerce sales reach unprecedented levels

The 2017 holiday shopping season has continued to break records. Consumers began their shopping earlier than ever aided by the growing retailer trend of the pre-Black Friday sale. Despite it’s reputation as a retail-orientated shopping holiday, Black Friday brought in historic e-commerce sales.

Estimates from Adobe say consumers spent a little over $5 billion on Black Friday. On Thanksgiving Day, consumers spent $2.87 billion alone, which was up 18.3 percent from a year ago, according to the same estimates.

Cyber Monday also brought in historic numbers and showed double-digit growth from a year-over-year perspective.Consumers spent $6.59 billion, according to Bloomberg News, which showed a 17 percent increase on e-commerce spending.

M-commerce, which has quietly been growing throughout the years, played a large role in the holiday shopping narrative this season. On Black Friday, purchases made on mobile devices accounted for 37 percent of all sales which generated just under $2 billion in revenue, according to TechCrunch. Cyber Monday saw similar numbers. Revenue generated by mobile devices increased 31 percent year-over-year for $2 billion in sales, according to Digital Commerce 360.

As a whole, holiday shoppers have spent a record $89.88 billion online from Nov. 1 to Dec. 17, which is a 13 percent year-over-year growth, according to data from Adobe. Adobe originally predicted to online sales would reach $107.4 billion through Dec. 31, which is expected to be reached at the current rate of online sales.

Online Holiday Sales


Outside of e-commerce, holiday spending in total has reached decade-high levels. American shopping intentions this holiday, on average, will top $900, according to a survey conducted by CNBC. The average is higher at a large margin than last year’s $702 and is the first time in the survey’s 12 years that the average broke $900.

Dirxion online catalogs offer businesses the ability to tap into shopping trends and habits during both the holiday season and throughout the year. Dirxion online catalogs also serve as a complementary product to any e-commerce operation. Both versatile and optimized with HTML5, Dirxion online catalogs ensure cross-platform and multi-browser performance standards are met.

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