The e-Edition interface is built with HTML5 technology (rather than Adobe Flash), making its pages and features available on mobile devices. This is critical for a free paper whose distribution and accessibility is paramount.
All e-Edition traffic for The Post is transparent and available through Google Analytics. The reports are publisher-facing and important to support both circulation numbers and advertising sales.
Like The Natchez Democrat, The Post places ads into the e-Edition interface. The Post’s ads are sold locally and appear as a linked image of the advertiser's choosing.
The Post uses both Facebook and Twitter actively. Its social media posts are delivered through live feeds tied into the e-Edition interface, providing real-time information to reader.
When made available, a newspaper archive is a rich mine of local history that holds hundreds of thousands of stories that often can't be found anywhere else. Without an archive, this history is frozen in time and unable to be found. Dirxion wants your readership to have access to this world that just needs to be thawed and brought back to life. Publish the archive on its own URL, lock its contents with a subscriber login and create a value around the search experience that gives a sense of adventure and discovery through the past of your community.