Dirxion supports The Natchez Democrat with a simple subscription system that ties in automatic payments through PayPal. Subscriptions can be created with automatic renewals, creating a common subscription experience for other online services.
Each day, Dirxion sends the Democrat's subscription database an email notification minutes after new pages are published. This helps drive traffic for the Democrat and makes sure readers don’t miss a new issue.
In order to drive more revenue, the Democrat supplied Dirxion with code to embed the Democrat's website ad platform. The advertisements slide in from the bottom-left corner and pull from an ad network that distributes images and links based on a user's browser history.
The e-Edition acts as a central hub of information, combining elements of the print, website and social media of a newspaper. Each e-Edition, including The Natchez Democrat, is given a custom design to support this notion and create a comfortable reader experience.
The e-Edition interface is built with HTML5 technology (rather than Adobe Flash), making its pages and features available on mobile devices. This is critical for a free paper whose distribution and accessibility is paramount.
All e-Edition traffic for The Post is transparent and available through Google Analytics. The reports are publisher-facing and important to support both circulation numbers and advertising sales.
Like The Natchez Democrat, The Post places ads into the e-Edition interface. The Post’s ads are sold locally and appear as a linked image of the advertiser's choosing.
The Post uses both Facebook and Twitter actively. Its social media posts are delivered through live feeds tied into the e-Edition interface, providing real-time information to reader.
When made available, a newspaper archive is a rich mine of local history that holds hundreds of thousands of stories that often can't be found anywhere else. Without an archive, this history is frozen in time and unable to be found. Dirxion wants your readership to have access to this world that just needs to be thawed and brought back to life. Publish the archive on its own URL, lock its contents with a subscriber login and create a value around the search experience that gives a sense of adventure and discovery through the past of your community.