Crutchfield’s digital catalogs utilize touchpoints, a circular “plus” button that acts as a call-to-action for additional product information. Crutchfield uses these touchpoints to move consumers directly to specific product pages on their e-commerce site.
Touchpoints are customizable, can be animated and given unique iconography.
Crutchfield took advantage of Dirxion’s flexible customization by providing unique specs for an interface of their own. A unique header and specific color set gives the online interface a feel that is complementary to the Crutchfield brand.
Users can easily find the content they’re looking for with the help of Search, Thumbnail and Table of Contents tools.
Just like a physical catalog can be shared, Crutchfield utilizes the Share function built into their Dirxion bookshelf to easily share individual articles, products, pages or the whole digital catalog through email or social media.
These links are the class of product linking, all done with a human touch. Many retailers, including Jonathan Adler, ask for Dirxion's production engineers to draw linked outlines around their products, which creates a clean, stylish look.
A retailer's e-commerce can be integrated into their online catalogs. Working through this integration gives a product click similar functionality to the existing e-commerce site while keeping shoppers in the interface.
Jonathan Adler wants their catalog to reflect their website feel. By adding a custom header this adds to Dirxion's custom, white label efforts that help create the comfort shoppers need to make a purchase.
Each online catalog is supported with Google Analytics, and Dirxion customers can provide tracking codes from their own analytics platforms to compile transparent and comprehensive results. This tells an ROI and conversion story that won't let you down.
A new interface design offers online publishers an opportunity to showcase their products by packaging the product features into a menu button. Clicking the button reveals a set of functionality similar to the traditional toolbar. This can be stored in multiple locations (top, left or bottom sides of the screen). The new look adds to Dirxion's collection of interface options and fundamentally changes the way a user engages with online catalogs, creating extra focus on the products you are selling in the printed catalog.
Dirxion provides a useful and customer-friendly online catalogs experience for our customers who wish to browse our current collection of catalogs, no matter which device they choose to view it on.— Direct Marketing Program Manager - Direct Mail & Push Notifications, REI
Dirxion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.— Director of e-Commerce, Online Creative, Restoration Hardware