Designed to match your brand, integrated to create ROI.
Create your own online online catalogs experience that your shoppers will find comfortable, interactive and enticing.
Penningtons — a shopping experience that turns catalog readers into online buyers.
Penningtons sees the opportunity to expand the reach of its print catalogs through a well-designed online catalog. Its monthly lookbooks are promoted through email campaigns and website positioning to drive traffic and sales. Dirxion uses iFrames and custom coordinates to deliver corresponding e-commerce pages to specific product clicks. This delivers a familiar shopping experience for anyone browsing through the Penningtons collection and looking to buy. The lookbooks are published in both English and French to market to a broader audience.
TOUCHPOINTS
Penningtons uses Dirxion’s touchpoints, a circular plus sign that acts as a call-to-action for additional product information. Touchpoints are customizable and can be given unique icon images or a pulsating feel.
E-LIGHTBOX
In order to deliver product information, Dirxion uses iFrames that are pointed to corresponding product pages on Penningtons' e-commerce site. This enables a shopper to make a purchase within the online catalogs and encourages further browsing.
CUSTOM DESIGN
Penningtons' took advantage of Dirxion’s HTML5 flexibility by providing unique specs for an interface of their own. A unique header and specific color set gives the online lookbook a feel that is familiar and comfortable to a Penningtons shopper.
MULTI-LANGUAGE
The lookbook is delivered in both English and French, with the French version being accessible through a language toggle in the bottom-right corner of the interface. Using the toggle will translate the entire interface and lookbook pages into French.
APPLE ITUNES | GOOGLE PLAY APPS
Online catalogs apps can be published into both the iTunes and Google Play stores, providing an additional publishing outlet and increased exposure.
PROMOTIONAL WIDGETS
Unique messaging and rich media can be triggered in the online catalogs interface, based on specific pages, keyword searches and time elapsed.
CAMPAIGN TRACKING
Support your online catalogs campaigns with information that you need to show the results your company desires. Don't miss a product click or purchase to associate an ROI and conversion rate.
White House Black Market — an embedded interface with tight e-commerce integration.
White House Black Market's online catalogs receive full integration. The interface is embedded within White House Black Market's website — rather than being linked out to in a separate tab — and product clicks open White House Black Market’s e-commerce Quick View. To add a polished touch, each product is given a polygon link, which is an outline drawn around White House Black Market's products that highlights when hovering over with a cursor. The result is a credible shopping experience with which White House Black Market's customers are fully in sync.
White House Black MarketPOLYGON LINKS
These links are the class of product linking, all done with a human touch. Many retailers, including White House Black Market, ask for Dirxion's production engineers to draw linked outlines around their products, which creates a clean, stylish look.
QUICK VIEWS
Through some communication and customization, a retailer's e-commerce Quick View can be integrated into their online catalogs. Working through this integration gives a product click similar functionality to the existing e-commerce site while keeping shoppers in the interface.
WEBSITE EMBED
White House Black Market wants its customers to look through its online catalogs from within its website framework. This adds to Dirxion's custom, white label effect that creates the comfort shoppers need to make a purchase.
PRODUCT ANALYTICS
Each online catalog is supported with Google Analytics, and Dirxion customers can provide tracking codes from their own analytics platforms to compile transparent and comprehensive results. This tells an ROI and conversion story that won't let you down.
Focus on the pages, minimize the interface.
A new interface design offers online publishers an opportunity to showcase their products by packaging the product features into a menu button. Clicking the button reveals a set of functionality similar to the traditional toolbar. This can be stored in multiple locations (top, left or bottom sides of the screen). The new look adds to Dirxion's collection of interface options and fundamentally changes the way a user engages with online catalogs, creating extra focus on the products you are selling in the printed catalog.
Sam's Club
Dirxion has a great team. They are very hands on and responsive to our needs. I'd like to see how far we can push our lookbooks on the design and technology side.
— Michael Ohayon, e-Commerce Manager, Reitmans
Dirxion provides a useful and customer-friendly online catalogs experience for our customers who wish to browse our current collection of catalogs, no matter which device they choose to view it on.
— Jason Zabriskie, Direct Marketing Program Manager - Direct Mail & Push Notifications, REI
Dirxion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.
— Ted Tuescher, Director of e-Commerce, Online Creative, Restoration HardwareReady for Dirxion to start working for you ?
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