Penningtons uses Dirxion’s touchpoints, a circular plus sign that acts as a call-to-action for additional product information. Touchpoints are customizable and can be given unique icon images or a pulsating feel.
In order to deliver product information, Dirxion uses iFrames that are pointed to corresponding product pages on Penningtons' e-commerce site. This enables a shopper to make a purchase within the online catalogs and encourages further browsing.
Penningtons' took advantage of Dirxion’s HTML5 flexibility by providing unique specs for an interface of their own. A unique header and specific color set gives the online lookbook a feel that is familiar and comfortable to a Penningtons shopper.
The lookbook is delivered in both English and French, with the French version being accessible through a language toggle in the bottom-right corner of the interface. Using the toggle will translate the entire interface and lookbook pages into French.
These links are the class of product linking, all done with a human touch. Many retailers, including White House Black Market, ask for Dirxion's production engineers to draw linked outlines around their products, which creates a clean, stylish look.
Through some communication and customization, a retailer's e-commerce Quick View can be integrated into their online catalogs. Working through this integration gives a product click similar functionality to the existing e-commerce site while keeping shoppers in the interface.
White House Black Market wants its customers to look through its online catalogs from within its website framework. This adds to Dirxion's custom, white label effect that creates the comfort shoppers need to make a purchase.
Each online catalog is supported with Google Analytics, and Dirxion customers can provide tracking codes from their own analytics platforms to compile transparent and comprehensive results. This tells an ROI and conversion story that won't let you down.
A new interface design offers online publishers an opportunity to showcase their products by packaging the product features into a menu button. Clicking the button reveals a set of functionality similar to the traditional toolbar. This can be stored in multiple locations (top, left or bottom sides of the screen). The new look adds to Dirxion's collection of interface options and fundamentally changes the way a user engages with online catalogs, creating extra focus on the products you are selling in the printed catalog.
Dirxion has a great team. They are very hands on and responsive to our needs. I'd like to see how far we can push our lookbooks on the design and technology side.— Michael Ohayon, e-Commerce Manager, Reitmans
Dirxion provides a useful and customer-friendly online catalogs experience for our customers who wish to browse our current collection of catalogs, no matter which device they choose to view it on.— Jason Zabriskie, Direct Marketing Program Manager - Direct Mail & Push Notifications, REI
Dirxion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.— Ted Tuescher, Director of e-Commerce, Online Creative, Restoration Hardware