
Crutchfield saw the opportunity to expand the reach of their existing quarterly curated product catalogs by publishing online. They chose Dirxion to help deliver online catalogs in a way that compliments the consumer e-commerce experience.
Jonathan Adler created a custom web page on their website, showcasing their current and past catalogs. Their product clicks open Jonathan Adler’s e-commerce in an Full Lightbox. To add a polished touch, each product is given a non-highlighting polygon link, which is an outline drawn around Jonathan Adler’s products. The result is a credible shopping experience with which Jonathan Adler customers are better in sync.
Jonathan AdlerThese links are the class of product linking, all done with a human touch. Many retailers, including Jonathan Adler, ask for Dirxion's production engineers to draw linked outlines around their products, which creates a clean, stylish look.
A retailer's e-commerce can be integrated into their online catalogs. Working through this integration gives a product click similar functionality to the existing e-commerce site while keeping shoppers in the interface.
Jonathan Adler wants their catalog to reflect their website feel. By adding a custom header this adds to Dirxion's custom, white label efforts that help create the comfort shoppers need to make a purchase.
Each online catalog is supported with Google Analytics, and Dirxion customers can provide tracking codes from their own analytics platforms to compile transparent and comprehensive results. This tells an ROI and conversion story that won't let you down.
A new interface design offers online publishers an opportunity to showcase their products by packaging the product features into a menu button. Clicking the button reveals a set of functionality similar to the traditional toolbar. This can be stored in multiple locations (top, left or bottom sides of the screen). The new look adds to Dirxion's collection of interface options and fundamentally changes the way a user engages with online catalogs, creating extra focus on the products you are selling in the printed catalog.
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