DESIGNED TO BOLSTER YOUR BRAND, NOT OURS.
Dirxion actively helps top retail brands make the digital catalog experience more personal for their customers.
David's Bridal — a shopping experience that turns catalog readers into online buyers.
David's Bridal sees the opportunity to expand the reach of its print catalogs through a well-designed online catalog. Their bridal and bridesmaid books are promoted through email campaigns and website positioning to drive traffic and sales. Dirxion uses product links to deliver corresponding e-commerce pages to specific product clicks. This delivers a familiar shopping experience for anyone browsing through the David's Bridal collection and looking to buy.
TOUCHPOINTS
David's Bridal uses Dirxion’s touchpoints, a circular plus sign that acts as a call-to-action for additional product information. Touchpoints are customizable and can be given unique icon images or a pulsating feel.
NEW TAB
In order to deliver product information, Dirxion directs product links to open in a new tab. Links are pointed to corresponding product pages on David's Bridal's e-commerce site. This enables a shopper to make a purchase within the online catalogs and encourages further browsing.
CUSTOM DESIGN
David's Bridal took advantage of Dirxion’s HTML5 flexibility by providing unique specs for an interface of their own. A unique header and specific color set gives the online lookbook a feel that is familiar and comfortable to a David's Bridal shopper.
SHARING
David's Bridal crafts a beautiful catalog. By including a sharing option, it allows customers to promote their hard work. Customers can share the entire catalog or page spread across popular social media networks and via email.
APPLE ITUNES | GOOGLE PLAY APPS
Online catalogs apps can be published into both the iTunes and Google Play stores, providing an additional publishing outlet and increased exposure.
PROMOTIONAL WIDGETS
Unique messaging and rich media can be triggered in the online catalogs interface, based on specific pages, keyword searches and time elapsed.
CAMPAIGN TRACKING
Support your online catalogs campaigns with information that you need to show the results your company desires. Don't miss a product click or purchase to associate an ROI and conversion rate.
Jonathan ADLER — Clean Design, Full Lightbox Integration Creates Strong Brand Experience.
Jonathan Adler created a custom web page on their website, showcasing their current and past catalogs. Their product clicks open Jonathan Adler’s e-commerce in an Full Lightbox. To add a polished touch, each product is given a non-highlighting polygon link, which is an outline drawn around Jonathan Adler’s products. The result is a credible shopping experience with which Jonathan Adler customers are better in sync.
Jonathan AdlerPOLYGON LINKS
These links are the class of product linking, all done with a human touch. Many retailers, including Jonathan Adler, ask for Dirxion's production engineers to draw linked outlines around their products, which creates a clean, stylish look.
E-LIGHTBOX
A retailer's e-commerce can be integrated into their online catalogs. Working through this integration gives a product click similar functionality to the existing e-commerce site while keeping shoppers in the interface.
CUSTOM HEADER
Jonathan Adler wants their catalog to reflect their website feel. By adding a custom header this adds to Dirxion's custom, white label efforts that help create the comfort shoppers need to make a purchase.
PRODUCT ANALYTICS
Each online catalog is supported with Google Analytics, and Dirxion customers can provide tracking codes from their own analytics platforms to compile transparent and comprehensive results. This tells an ROI and conversion story that won't let you down.
Focus on the pages, minimize the interface.
A new interface design offers online publishers an opportunity to showcase their products by packaging the product features into a menu button. Clicking the button reveals a set of functionality similar to the traditional toolbar. This can be stored in multiple locations (top, left or bottom sides of the screen). The new look adds to Dirxion's collection of interface options and fundamentally changes the way a user engages with online catalogs, creating extra focus on the products you are selling in the printed catalog.
Dirxion provides a useful and customer-friendly online catalogs experience for our customers who wish to browse our current collection of catalogs, no matter which device they choose to view it on.
— Direct Marketing Program Manager - Direct Mail & Push Notifications, REI
Dirxion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.
— Director of e-Commerce, Online Creative, Restoration HardwareReady to unlock the power of your publication?
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