Tag: B2B e-Commerce

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A content library can feel like a vague concept. Content can take many different forms, and a library is simply someplace items are stored.
Every year, or even every few months, technology, the social landscape and customer habits change. Digital marketing isn’t immune to change, and that’s why it’s crucial to stay on top of your digital marketing game.
If your business hasn’t started the journey into E-commerce, then you’re likely falling behind the competition. In 2020, 17.8% of all retail sales happened online, and by 2024, this number is expected to increase to 22.3%. That percentage growth might seem small, but in reality, it is accounting for trillions of dollars in E-commerce and online sales growth.
Earlier this month, Amazon revealed their Amazon Business marketplace passed the one million customer mark since its launch in April of 2015.
The Internet has created a new dynamic and structure for B2B businesses in which marketing teams, sales teams and e-commerce tools converge to maximize revenue. Some industry studies have painted a bleak future for sales teams, one in which they’ll be phased out entirely and replaced with automated e-commerce stores.
In a recent article from Digital Commerce 360, Dirxion customer MSC Industrial was highlighted for employing new e-commerce software that recommends products to consumers based on their previous viewing and purchasing history.
Global B2B e-commerce has already outgrown B2C, with the B2B e-commerce market expected to reach $1.1 trillion in value in 2019 as compared to B2C ($480 billion), according to Forrester. B2B e-commerce on the global scale remains in its infancy, despite the market having some sort of B2B e-commerce for the past two decades.
Recently, CEO of W.W. Grainger D.G. Macpherson, one of the largest B2B companies in the U.S., predicted 80 percent of their sales will occur through online channels by 2020, according to Industrial Distribution.
The B2B e-commerce market is estimated to be worth roughly $1.1 trillion by 2021, according to predictions from Forrester Research. The market is at an inflection point, driven by the changing preferences of the B2B customer.
As reported by Digital Commerce 360, MSC Industrial attended the Internet Retailer Conference & Exhibition June 6-9. Senior Director of E-Commerce Mike Roth discussed the company’s balance between investing in the digital shopping experience while still retaining a personal customer service experience.