Facebook and Google provide high ROI and easy-to-manage online advertising options for thousands of businesses but have put the pressure on advertising agencies of all sizes to innovate.
Facebook recently announced their new initiative to combat misinformation and false online advertising practices. Many online advertisers used “cloaking” procedures that would fool Facebook’s filters and algorithms and circumvent the review process.
Facebook continues to develop new programs and initiatives in order to increase their standing among the newspaper community. Most recently, it announced that publishers will be allowed to have metered and premium paywalls around their Instant Articles.
Yellow Pages and directory services have been adapted in a variety of ways in response to the rising role of the Internet in everyday life and the economy. Facebook’s newest reveal will challenge the Yellow Pages industry with upcoming adjustments to their Facebook Messenger app that will make it easier for consumers to engage with chat bots and businesses.
In a recent article published by Business Insider, the Interactive Advertising Bureau (IAB) reported U.S. ad industries spent a combined $72.5 billion in 2016 on online advertising as compared to $59.6 billion in 2015.
