Facebook and Google provide high ROI and easy-to-manage online advertising options for thousands of businesses but have put the pressure on advertising agencies of all sizes to innovate.
In a recent announcement through Google’s blog “The Keyword,” the company plans to abandon scanning user emails through Gmail, which helps serve targeted advertisements.This change is planned to occur before the end of the year.
Earlier this week, Google found themselves face-to-face with a $2.7 billion fine from the EU antitrust division following a seven-year investigation. The investigation was centered on Google’s search engine algorithm techniques and concluded the company “abused its market dominance” by giving an “illegal advantage” to its own shopping service.
Following a released study conducted by the Coalition for Better Ads, Google announced a new feature coming to their popular browser Chrome that will block certain types of online advertisements.
