The mobile applications market recently recorded one of their largest holiday seasons in history. On Christmas Day alone, consumers globally spent $196 million on apps, in-app purchases and subscriptions in the Google Play and iTunes stores combined, according to Sensor Data.
M-commerce has continued to evolve in recent months as consumers experiment with how the technology fits into their purchasing habits. M-commerce has grown over time, with an increasing number of consumers using their mobile devices to research and make online orders.
