May 16, 2023

6 Reasons Your Business Needs a Content Library

A content library can feel like a vague concept. Content can take many different forms, and a library is simply someplace items are stored.

May 2, 2023

The Best B2B Digital Marketing Strategies for 2023

Every year, or even every few months, technology, the social landscape and customer habits change. Digital marketing isn’t immune to change, and that’s why it’s crucial to stay on top of your digital marketing game.

October 2, 2017

Consumers use e-commerce websites to supplement their offline shopping needs

Growth in the e-commerce market has given customers a variety of avenues to acquire their favorite products. For businesses, however, it’s hard to analyze exactly where their sales come from and whether or not an online and brick-and-mortar presence can be mutually beneficial to future growth.

October 2, 2017

E-commerce sales grow for online catalogs customer MSC Industrial Supply

Recently, MSC Industrial Supply announced strong Q2 results highlighted by increases in net sales (2.9% year-over-year), operating income (7.6%) and diluted earnings per share of $0.93, which exceeded expectations.

July 25, 2017

B2B sales teams and e-commerce work in tandem, increases productivity

The Internet has created a new dynamic and structure for B2B businesses in which marketing teams, sales teams and e-commerce tools converge to maximize revenue. Some industry studies have painted a bleak future for sales teams, one in which they’ll be phased out entirely and replaced with automated e-commerce stores.

July 18, 2017

Older generations adopting more tech, widening market for online catalogs

Recent reports from the PEW Research Center have characterized a more digitally-connected elderly population. In the U.S., a record 46 million seniors (people ages 65+) account for 15 percent of the population, expected to increase by another 7 percent by 2020.

July 17, 2017

Inbox clutter is a challenge that online catalogs can help email marketers tackle

Despite the increasing technological growth in e-commerce, email has more or less remained unchanged since the late 2000s. A recent article published by Mashable analyzed recent attempts at changes to the email experience, what it entails for email marketing and how consumer expectations for the platform have changed.

July 14, 2017

Alfred Angelo closes, David’s Bridal offers impacted brides some help

The Washington Post reported today that Alfred Angelo, a bridal gown chain with stores across the U.S. and partnerships with over a thousand retailers, has suddenly closed operation. The store locations, which had closed without warning, has left brides across the U.S. wondering whether they’ll receive their dresses at all, or even a discount.

June 30, 2017

Changing consumer demographics foreshadows rise in e-commerce

Individual characteristic and demographic changes among consumers have been occurring across multiple markets throughout the past couple of years. The bigger picture forecasts a future in which e-commerce is expected to grow at continuous rates.

June 21, 2017

Polygon linking increases interactive nature of online catalogs

Online shoppers have become accustomed to an interactive and convenient shopping experience. Design has since become a foundation of online catalogs, reflecting the fluid and integrated nature of e-commerce.

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