As the Coronavirus spread around the world, public-health experts encouraged people to engage in social distancing: The limiting of non-essential gatherings. And thanks to technology, many professionals found themselves working from home.

Digital experience expectations are higher than ever and increasingly growing each year, yet according to Episerver’s 2019 Digital Experience report, almost a third (30%) of B2B marketers admit they deliver a poor digital experience.

Earth Day has been celebrated for nearly the past 50 years, and was created to inspire awareness and appreciation for our environment. Earth Day was founded (back in 1970) by U.S. Senator Gaylord Nelson as an environmental teach-in, and since then, it’s widely celebrated in many countries worldwide.

By now, we all know that SEO (Search Engine Optimization) is critical to driving organic traffic to your website and bringing your website up in search engine page rank. However, have you thought about the importance of SEO for your online catalog? It’s not uncommon for brand or business owners to overlook their online catalog’s searchability.

Dirxion transforms your existing PDF files to an HTML5-based online publication that has the look and feel of a real, page-turning publication along with some additional features that aren’t available with a stand-alone PDF catalog.

We thank everyone for their support through these challenging times. Dirxion’s top priority is to ensure the health and safety of our employees and business partners.

Search engine optimization (SEO) has become increasingly important for e-commerce businesses as a method of increasing organic growth and traffic to their site. SEO, as described by Search Engine Land, is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.”

Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are.

Many retail businesses experienced growing pains due to the market’s shift towards e-commerce and the omnichannel shopping experience. Some businesses are facing massive closures and potential bankruptcy. Many others, however, thrived through 2017 and can expect success in the months ahead.