Blog, Industry Insights, and Interactive Digital Catalog Tips

June 27, 2024

Digital Marketing for Small Businesses: 5 Expert Strategies

In today’s fast-paced online world, digital marketing plays a critical role in the success of small businesses. As the digital landscape continues to evolve, small businesses find themselves competing not just locally but in a global marketplace. Digital marketing gives small businesses the tools to reach wider audiences, engage customers effectively and build brand loyalty in ways traditional marketing cannot match.

June 17, 2024

What is a Lookbook and How Can Retailers Use Them?

Retail marketing is always evolving, yet lookbooks have been a consistent marketing tactic for retailers of all sizes. Originally a collection of photographs compiled to showcase fashion items, lookbooks have transformed into a crucial digital marketing tool. These online catalog-like collections not only display products but also weave in detailed insights, creating an immersive experience for customers.

May 30, 2024

The Importance of Having a Brand Style Guide in 2024

As we head into the new year, digital marketing is experiencing an unprecedented shift. As Google’s algorithms evolve, businesses must adapt more than ever to gain traction online. This evolution specifically calls for reevaluating and redeveloping brand style guides, as marketing can no longer rely solely on traditional, sales-centric language.

May 14, 2024

How to Make a Digital Flyer: Advice from the Experts

As businesses and organizations continue to shift their focus online, the need for effective, eye-catching and informative digital content has become paramount. This is where digital flyers come into play, offering a versatile and dynamic way to capture the attention of your target audience.

April 29, 2024

How to Make a Breathtaking Travel Brochure

A well-crafted brochure is not just a piece of marketing material; it’s a gateway to adventure, a visual invitation for travelers to embark on a journey of discovery. Digital travel brochures inspire wanderlust, showcase destinations and ultimately, drive bookings.

April 12, 2024

How to Incorporate Online Catalogs in Your Email Marketing Strategy

Email marketing is a testament to the power of personal, direct communication with customers. It’s a unique platform that combines the tradition of tailored messaging with the digital age and innovative delivery methods.

March 27, 2024

How to Write a Newsletter: Four Expert Tips

In a world where digital communication is constant, the email newsletter remains a cornerstone of direct and personalized marketing. Newsletters are about more than just communicating your latest sale; they’re conversation starters, trust builders and a powerful way to deliver targeted content straight to your customers.

March 25, 2024

How to Leverage Digital Catalogs for Sustainable Marketing

Digital catalogs have become a powerful tool for both B2B and B2C companies. These dynamic online platforms offer more than just a digital version of a traditional print catalog; they provide an interactive experience to potential customers that encourages conversion and simplifies the buyer’s journey.

March 7, 2024

What is Responsive Design, and Do Your Catalogs Use It

In this comprehensive guide, Dirxion will walk you through what responsive design is and why it’s so important.

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Why You Should Add Videos to Your Digital Catalogs