Boost Brand, Circulation with Digital Flyers
The Advantages of Using Digital Flyers
Dirxion Digital Flyer Success Stories
ULTA BEAUTY — FULLY EMBEDDED, LINKED FOR SUCCESS
Ulta Beauty, the largest beauty retailer in the U.S., finds success through its e-flyers through two key embed techniques. On its website, Ulta’s current flyer can be accessed through the “current ad” link in its toolbar. Secondly, through its store apps, the e-flyer can be found embedded with its mobile-compatible experience. The digital flyers receive great amounts of website traffic, capitalizing on what makes an online publication so valuable — limitless circulation.
Ulta’s e-flyers maintain high session durations. These sessions lead to more than 1:1 click rates per session across 65%+ pageviews of a given flyer. Send your shoppers to the digital flyers to see more products and get to a purchasing decision.
Each product in the Ulta flyer is given a unique polygon link. The polygon link is an outline drawn around the product image that brings extra focus to the links.
Being a nationwide brand, Ulta has stores all across the U.S. Within the electronic flyer is a custom toolbar button to open Ulta’s website store locator.
SAM'S CLUB — GREAT OFFERS DELIVERED ON TIME AT SCALE
The digital flyers and online catalog interfaces have a custom design to match the Sam’s Club brand. This creates a comfortable experience for Sam’s Club shoppers.
Each publication is tracked through Google Analytics, providing transparency and real-time information about product usage. You can also track the return being created by the campaigns.
Different deals for different locations? No problem, just ask for Versioning.
Flyers often display different offers for different store locations, meaning multiple versions of a similar flyer are being distributed across your company. For this reason, Dirxion has ways to call upon the right version for the right customer, helping deliver accurate deals. Contact Dirxion today and ask about how the e-flyer handles versioning and see what solution best suits your company needs.