Turn Your Existing Print Catalog Into a Shoppable, Trackable Digital Experience
A Modern Digital Catalog Without the Internal Drag
Working with dedicated developers and engineers, you will collaborate on a UX/UI design that matches your brand.
The publication’s interface will feel like part of your website, creating an ease and comfort among your user base that influences purchasing decisions and drives sales.
The production team offers several linking options, including item numbers, product images and touchpoint CTAs.
Unique styles can be applied to shape behavior and design, adding to a well-branded experience that drives engagement with product information.
We incorporate shopping cart features right within the product description.
When a product link is clicked, the user engages in a fluid shopping experience. Whether the user opens a product page in a new tab, calls open a Quick View or displays a custom detail, an opportunity to buy will take place without forcing the shopper to close out the publication. Less interruptions in the consumer journey leads to higher conversions.
dirXion’s interface is built with mobile-friendly HTML5, meaning your online catalog can truly reach users anywhere.
The interface is responsive and compatible with smartphones, tablets and various desktop resolutions. Updates adhere to the latest in ADA compliance guidelines, as well.
Analytics tracking is provided through Google Analytics to provide standard overview information, publication-specific details and proprietary interactions.
The actual links being clicked are easily reviewed, and our production team is experienced in providing tracking codes to connect publication traffic with sales. Integrated data makes remarketing easy. With dirXion, you know exactly who your customers are and how to reach them.
Solutions Built Around Your Brand — Not a Fixed Platform
dirXion News
Both the desktop and mobile-optimized versions are intuitive to use and provide REI an additional marketing tool to drum up excitement for upcoming events.
— Direct Marketing Program Manager – Direct Mail & Push Notifications, REI
Based on our analytics, we are seeing continuing improvement with increasing sales and sessions, number of clicks in a session with purchases and returning sessions with purchases.
— Director of e-Commerce, Online Creative, Restoration Hardware
“The dirXion team’s support and knowledge are what I like best. We can always count on them; they are a true partner. They support our digital catalog experience and help drive new and innovative solutions. We partner on metrics, data flow and user experience. We bounce ideas off each other, the technical team is always involved, and they are willing to get down in the weeds to investigate new ideas.”
-Targeted Marketing Manager
