Enhance the Digital Catalog Experience with Brand-Friendly Customization
Dirxion’s engineers work hand-in-hand with retail marketing teams to curate a custom, shoppable UX/UI that feels
like another part of your website.
REI — A REAL-TIME EXPERIENCE THAT CONVERTS CATALOG READERS INTO ONLINE BUYERS.
REI wanted to leverage real-time information in their digital catalog experience by using their API. The integration ensures accurate pricing and product availability, while offering additional variations within their products. Collaboration between development and marketing teams resulted in a custom language by which products contained on each page are communicated to the data feed. The end result is an enhanced UX to help convert additional sales.
REI’s digital catalog uses touchpoints, a visual call to action that takes the user to a desired product display page. Touchpoints are customizable and can be animated or given unique iconography.
In coordination with REI, Dirxion curates and displays live product data in the digital catalog interface. This allows the user to interact with additional product information before leaving the catalog and advancing to a purchasing decision.
Less is often more for retail digital catalogs, in that a more-focused, simplified interface allows the reader to stay tuned into the artwork. It also allows for the clickable product markup on the catalog pages to better stand out and elicit more shoppable events.
Retail catalog campaigns receive more mobile traffic because of email campaigns and app embeds. The product detail panel allows for mobile users to engage with a list view of products on a given page. This creates a more engaging and shoppable UX on mobile.
JONATHAN ADLER — FULLY SHOPPABLE IMAGES ACROSS ARCHIVE OF CATALOGS
Jonathan Adler showcases current and past catalogs and brings a shoppable experience through interactive product images. With its vast collection of modern American glamour, Jonathan Adler hosts catalogs dating back several years, which can be accessed, browsed and shopped. The result is an engaging collection of products that are engaging and inspiring.
Many retailers, including Jonathan Adler, prefer image-based polygon links. Dirxion’s production engineers draw linked outlines around products on the page, which creates a clean markup.
Several integration options can be tested, including Quick Views, custom dialogues and simply opening links in a new tab. Jonathan Adler currently links product images out to new tabs, so that shoppers can receive extra information from their product display pages.
In an effort to better match their website navigation, Jonathan Adler includes a custom header in the digital catalog interface. This helps enhance the white label approach that Dirxion takes to its UI design, which is key in creating a comfortable shopping environment.
Each catalog is published with transparent analytics, giving Jonathan Adler clear view into traffic and event data. This allows them to better gauge the return on investment in each catalog campaign.
Use your product data to enhance the shopping experience.
The next phase in retail catalog development connects product data to print pages. Whether through a simple spreadsheet, XML feed or API, connecting Dirxion’s digital catalogs with your product data brings added flexibility and shopping events to your interface. Allow shoppers to view a list of products on a given page, which enhances the mobile UX while generating more product clicks per session. Create an environment that capitalizes on your creative, captures your engagement and converts to more sales.
Dirxion provides a useful and customer-friendly online catalogs experience for our customers who wish to browse our current collection of catalogs, no matter which device they choose to view it on.
— Direct Marketing Program Manager - Direct Mail & Push Notifications, REI
Dirxion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.
— Director of e-Commerce, Online Creative, Restoration Hardware