“We rolled out this capability chainwide at the end of the third quarter, and while this initiative is still fairly small in terms of demand, it’s proving quite useful and satisfying guests looking for hot brands that are not available in every store, such as MAC or Morphe,” – Mary Dillon, CEO of Ulta BeautyM-commerce continues to be a focus of Ulta Beauty’s expansion efforts. Having re-launched their mobile application in Q3, the company saw their mobile traffic increase by 92 percent year-over-year. Ulta Beauty’s mobile app has been downloaded over 4.4 million times and has an average 4.8 stars out of 5 across the Google Play and iTunes stores. Dirxion has partnered with Ulta Beauty to provide the company with new avenues to connect to their customers. This is done by utilizing Dirxion’s integration technologies and e-flyers within Ulta’s mobile applications. The e-flyer gives customers a new way to browse and purchase Ulta’s products in a format that can be sent to their customers at anytime from anywhere. This format also increases the efficiency in which Ulta can interact with and extend new deals to their customers. Integrated into their Google Play and Apple iTunes store applications, Ulta’s e-flyers receive a high level of exposure to their mobile customers.