Product and information videos are becoming an online marketing mainstay. The video boosts interaction between your business and customers. According to Haymarket, consumers are 64 percent more likely to buy a product after viewing a video about it.
We are following the growth of video marketing to ensure our customers have the best options available when adding video content throughout their online catalogs. If you are embedding videos on the catalog pages, we’ve created a clean play button. When multiple videos are added, however, the products can suddenly find themselves taking a back seat to all of the video play buttons. This presents a visual conflict with your catalog layout.
We’ve developed a solution to handle multiple videos that relate to products, advertisers or articles throughout a publication. The new video tab featured in the left-side navigation allows you to categorize and specify which videos to apply to certain publications. This allows for the quick addition of videos and adds nicely to our many existing options to feature videos. For a live example, please click the image below:
Heathrow Scientific Online Catalog
In addition to featuring videos, Dirxion can provide a source for your video creation needs. Our partner in this area has provided some examples here: http://www.previewmyvideo.com/demos/Dirxion.
Adding videos gives you a great opportunity to increase revenue or simply create more value for your advertisers.