Every year, or even every few months, technology, the social landscape and customer habits change. Digital marketing isn’t immune to change, and that’s why it’s crucial to stay on top of your digital marketing game.
Growth in the e-commerce market has given customers a variety of avenues to acquire their favorite products. For businesses, however, it’s hard to analyze exactly where their sales come from and whether or not an online and brick-and-mortar presence can be mutually beneficial to future growth.
Recently, MSC Industrial Supply announced strong Q2 results highlighted by increases in net sales (2.9% year-over-year), operating income (7.6%) and diluted earnings per share of $0.93, which exceeded expectations.
Dirxion customer Barnett recently implemented the updated library search function, which allows customers to choose whether or not they want to search through their current catalog or the entire catalog.
The physical retail marketplace continually changes due to its susceptibility to multiple variables such as consumer preferences and the automation movement. The initial emerging narrative spelled doom for legacy physical retailers and constructed a future in which e-commerce dominates the retail marketplace.
Visuals, in an underlying way, have influenced consumer decisions — mostly within retail — as advertising dollars are disproportionately spent within that market. Psychology and shopping have long been connected, and new research has found connections between consumers and visual stimulants that imply the connection is stronger than originally thought.