As technology improves and more businesses work remotely, companies are increasingly relying on digital product catalogs to showcase their offerings and attract customers. A well-designed and comprehensive digital product catalog can be a powerful tool for boosting sales and enhancing the customer experience. But what exactly should be included in a digital product catalog? The team at Dirxion will explore the important elements that should be included in an effective digital product catalog. Whether you already have some version of an online product catalog or not, we can help you create something that will help your business succeed. We know you can find more success working with us instead of creating a digital catalog on your own.
What is a Digital Catalog?
A digital product catalog is exactly what it sounds like. It is a digital version of a catalog that houses your products. It can exist as a digital download or as a web-based version. The reason it’s important for a catalog to be digital is that it can be more interactive than a traditional print catalog. Online catalogs are so important today because users can browse and search for specific items using a computer, smartphone or other internet-enabled device. Customers and clients want the ability to look at products and make decisions as soon as possible, and digital product catalogs allow for that.
What Your Digital Catalog Needs
Good Product Descriptions
One of the most important parts of a digital product catalog is including clear and engaging product descriptions and product information. Each product should have a detailed and accurate description that highlights key features, benefits, product data and product specifications. The description should be concise yet provide potential customers with all necessary information. Focusing on the unique selling points of each product can help capture the customer’s attention and encourage them to make a purchase decision. You don’t want to leave any potential customers with too many questions about what the product is.
Top Quality Videos and Imagery
The visuals in a digital catalog play a huge role in successful sales and inquiries. Including high-quality product images and videos is essential in showing off the products in the most accurate way. Images should be clear, well-lit and showcase the product from any necessary angles. It’s also important to show off the accurate size of the product. Videos are not always utilized but can be particularly helpful in demonstrating how the product works or highlighting its unique features. By using good visual content, businesses can create a more immersive and engaging experience for potential customers, increasing the likelihood of conversions and sales.
Organization and Navigation That Makes Sense
A well-structured and organized product catalog is essential for easy navigation and a positive user experience. Products should be categorized logically, making it simple for customers to find what they are looking for. Clear navigation menus, search functionality and filters can further enhance the usability of the catalog. Additionally, providing a breadcrumb trail or a “back to top” button can help users navigate between different sections of the catalog seamlessly. It’s also helpful if you incorporate an easy-to-understand table of contents or home page menu.
Related and Recommended Products
Suggesting related products and providing custom recommendations can be a great way to increase sales. Cross-selling to customers in a digital catalog is the same concept as cross-selling in a store when related or similar products are next to each other. A customer might not realize they need another product unless they’re shown it. By pairing relevant product suggestions with each other, you’re also creating a better shopping experience for a customer. Incorporating a “Customers Who Bought This Also Bought” or “Recommended for You” section within the product catalog can enhance the customer’s shopping experience and encourage them to explore additional offerings. While this seems like a B2C tactic, it can also be impactful for B2B companies.
Make it Easy to Purchase
One of the main reasons to have a digital product catalog is to allow customers to make purchases directly from your catalog. An online product catalog should make it easy for customers to take the next step in their purchasing journey.
Utilizing easy purchasing options, such as “Add to Cart” or “Buy Now” buttons, simplifies the buying process and encourages conversions. It also makes it easy for you to track purchases and interest. It can also be helpful to provide contact info, such as phone numbers, email addresses or live chat options if your customers have any questions.
Get a Digital Catalog Created by Dirxion
Dirxion has been creating top-quality digital catalogs for over 27 years. Look at some of the digital catalog solutions we’ve provided to businesses just like yours.
If you’re ready to create your first catalog, or you’re looking for a new solution, the expert team at Dirxion is ready to help you out. We will work with you to make sure that your catalog has everything it needs to work for your business and sales strategy. Talk to us today so we can discuss the next steps and how we can help you succeed with a custom digital catalog!