Should You Self-Publish Your Digital Catalog?

should you self-publish your digital catalog

With so much retail and B2B business happening online, we’re getting to a point where a digital catalog is no longer a luxury, but a necessity. Businesses all over the world have already developed digital catalogs, and with so much competition out there, it’s not enough to just throw something together.

Customers and consumers are becoming savvier every day and are examining business catalogs with a more careful eye than ever. Believe it or not, you might lose out on business because a competitor has a better and easier-to-use digital catalog than you. It’s all about customer experience, and a well-made digital catalog is a huge part of that.

What is a Self-Published Catalog?

A self-published catalog is exactly what it sounds like. It’s a catalog that a person or company publishes themselves. This means that they don’t partner with another company to develop their catalog, they’ll either use online software to put everything together, or they’ll put everything together from scratch.

Working with Dirxion during the publishing process would not be considered self-publishing.

What Are the Benefits of Self-Publishing?

We know we’ve made it seem like there aren’t any positives to self-published digital catalogs, but that’s not the case. There are several good elements to self-publishing, and in some cases, a self-published catalog will be sufficient for a company.

First, self-published catalogs can be cheaper than working with another company to develop them. This is incredibly necessary for those teams with a small budget. If you don’t see the need to spend more on a digital catalog, then self-publishing is a good option for you. A lot of fo self-publishing platforms are free or come with a low price tag.

Self-published catalogs are also a realistic option if you don’t require customization options. That’s not to say that you won’t be able to customize your digital catalog if you create it on your own, but you will certainly have limited options. This is a good option if you need to create something very simple. If you only have a few documents or just one document, then a simple, self-published catalog should do the trick. It’s when you get into the territory of several documents, and hundreds of pages that you might struggle with self-publishing.

Why You Should Work with Dirxion On Your Digital Catalogs

Even though self-publishing might be a realistic option for your business, there’s a lot you can get from working with us that you wouldn’t get otherwise.

Fully Customizable Catalogs

We’ll work with you every step of the way to get you the digital catalogs you want and need. The books we make are customizable in many different ways. Whether it be the look or the functionality, we can make your vision come to life. We’ll also advise you on what solutions would work best for your products and company. There’s no need to settle on basic templates; you should have creative control of your catalog. Your digital catalog should be an extension of your brand, and we’ll work with you to get you there. That also means we’ll help with editing design aspects and developing your catalog or book cover design.

We’re Completely Hands On

One of the biggest difficulties with self-publishing is the need to have a lot of free time. You’ll need time to research and study the software, create the catalog and also handle any technical issues.

Dirxion is a company full of developers, and we’re here to make sure your catalogs are working at 110%. We’ll handle any issues or questions so you don’t have to. We want you to use your free time to work on other parts of the business, we’ll worry about your digital catalogs.

Your Digital Catalogs Will Be Mobile-Friendly

Something that makes using a self-publishing company so affordable is the lack of mobile compatibility. Some still have Flash built into them, meaning that they won’t work well on mobile devices. The last thing you want is for potential clients and customers to have a negative experience with your company.

Dirxion catalogs have been mobile-friendly for several years. We believe that the mobile experience should be just as good as the desktop experience. Dirxion continues to improve mobile capabilities and worked out any sort of issues long ago.

Publish With us Today

As we’ve stated, developing a digital catalog is becoming a requirement for most businesses. We’ll help you create exactly what you need to help increase your sales and clientele. We’ll also help you with launching your book or catalog. All we need is your collaboration and we’ll get to exactly where we need to be.

Contact Dirxion today and let’s publish your digital catalog together!