Category: online advertising

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As marketers begin strategizing for 2024, the question that often surfaces is, “Are eBooks still an effective strategy?” At Dirxion, we believe the answer is a resounding yes.
New technologies and platforms emerge each year and change our marketing decisions. As we find ourselves on the cusp of 2024, the digital marketing landscape is buzzing with trends that promise to redefine how businesses interact with customers.
Recent advances in online catalog technology have made it easier for retail and B2B businesses to create a successful cross-channel marketing campaign.
An email marketing campaign can be a powerful tool for engaging with your audience and driving conversions. However, with inboxes flooded with countless emails every day, it can be challenging to stand out from the crowd and get your message across effectively.
With so much retail and B2B business happening online, we’re getting to a point where a digital catalog is no longer a luxury, but a necessity.
By now, we all know that SEO (Search Engine Optimization) is critical to driving organic traffic to your website and bringing your website up in search engine page rank. However, have you thought about the importance of SEO for your online catalog? It’s not uncommon for brand or business owners to overlook their online catalog’s searchability.
Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are.
Facebook recently announced their new initiative to combat misinformation and false online advertising practices. Many online advertisers used “cloaking” procedures that would fool Facebook’s filters and algorithms and circumvent the review process.
E-commerce creates a unique scenario for many businesses. The rise of the Internet in the early 1990s has divided generations and given way to various expectations, values and skepticism with regards to the online shopping experience.