Category: online advertising

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As we head into the new year, digital marketing is experiencing an unprecedented shift. As Google’s algorithms evolve, businesses must adapt more than ever to gain traction online. This evolution specifically calls for reevaluating and redeveloping brand style guides, as marketing can no longer rely solely on traditional, sales-centric language.
A well-crafted brochure is not just a piece of marketing material; it’s a gateway to adventure, a visual invitation for travelers to embark on a journey of discovery. Digital travel brochures inspire wanderlust, showcase destinations and ultimately, drive bookings.
In a world where digital communication is constant, the email newsletter remains a cornerstone of direct and personalized marketing. Newsletters are about more than just communicating your latest sale; they’re conversation starters, trust builders and a powerful way to deliver targeted content straight to your customers.
As marketers begin strategizing for 2024, the question that often surfaces is, “Are eBooks still an effective strategy?” At Dirxion, we believe the answer is a resounding yes.
New technologies and platforms emerge each year and change our marketing decisions. As we find ourselves on the cusp of 2024, the digital marketing landscape is buzzing with trends that promise to redefine how businesses interact with customers.
Recent advances in online catalog technology have made it easier for retail and B2B businesses to create a successful cross-channel marketing campaign.
An email marketing campaign can be a powerful tool for engaging with your audience and driving conversions. However, with inboxes flooded with countless emails every day, it can be challenging to stand out from the crowd and get your message across effectively.
With so much retail and B2B business happening online, we’re getting to a point where a digital catalog is no longer a luxury, but a necessity.
By now, we all know that SEO (Search Engine Optimization) is critical to driving organic traffic to your website and bringing your website up in search engine page rank. However, have you thought about the importance of SEO for your online catalog? It’s not uncommon for brand or business owners to overlook their online catalog’s searchability.
Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are.
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