Category: online advertising

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January 12, 2018

B2B spending on online advertising expected to rise in 2018

Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are.

January 8, 2018

More companies might compete against online advertising duopoly

Google and Facebook have long held a dominant share in the online advertising market. The two companies have some of the largest user bases in the world. Google now processes over 2 trillion searches per year and Facebook passed 2 billion monthly active users earlier in 2017, according to Statista.

January 2, 2018

2018 may bring new changes to the online advertising market

From the formation of stricter guidelines to a growing concern over fraudulent practices, online advertising went through a year-long adjustment period. Alongside record-breaking growth, the platform sought to settle into a sustainable format which delivers on promises to advertisers and customers alike.

September 28, 2017

Google and Facebook duopoly force change in online advertising industry

Facebook and Google provide high ROI and easy-to-manage online advertising options for thousands of businesses but have put the pressure on advertising agencies of all sizes to innovate.

September 25, 2017

ESPN changes audience metrics to match shift toward online advertising

ESPN’s restructuring phase continues as their focus continually shifts towards the presence of digital audiences and online advertising in mind. ESPN, owned by Disney, will now track TV and digital viewership from Nielsen Total Audience as one metric, as reported by Business Insider.

July 24, 2017

Fraudulent online advertising practices exposed, e-commerce businesses potentially affected

The online advertising market continues to undergo radical changes as it finds its role within e-commerce and the Internet. Anti-trust legislation, market duopoly’s and the role of organic searches have all been under debate within the last year.

July 11, 2017

News outlets pursue online advertising rights with Google and Facebook

At the current state of the Internet advertising market,Google and Facebook have established what many consider a duopoly. While the online advertising space has grown exponentially, netting $72.5 billion in 2016, 99 percent of that growth was attributed to Google and Facebook combined.

April 26, 2017

ESPN layoffs an indicator of shift toward online advertising

Today, ESPN continued to restructure its organization, laying off about 100 on-air personalities and writers, a huge chunk in personnel salary. Its problem is rooted in a deep investment in TV cable deals that don’t expire any time soon, even though sports fans are cutting the cable cord and finding other ways to watch live events.

Category: online advertising

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