Category: B2B

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A content library can feel like a vague concept. Content can take many different forms, and a library is simply someplace items are stored.
Every year, or even every few months, technology, the social landscape and customer habits change. Digital marketing isn’t immune to change, and that’s why it’s crucial to stay on top of your digital marketing game.
If your business hasn’t started the journey into E-commerce, then you’re likely falling behind the competition. In 2020, 17.8% of all retail sales happened online, and by 2024, this number is expected to increase to 22.3%. That percentage growth might seem small, but in reality, it is accounting for trillions of dollars in E-commerce and online sales growth.
It’s almost that time of year again. Come April, citizens and businesses alike will perform our civic duty by handing over a portion of our earnings to the government. Tax season is upon us.
Companies focusing primarily on business-to-business services can see a large sales lift from utilizing catalogs.
If you already have a print catalog, you know how important catalogs are for driving sales. But print catalogs have one major flaw: they’re static.
As the Coronavirus spread around the world, public-health experts encouraged people to engage in social distancing: The limiting of non-essential gatherings. And thanks to technology, many professionals found themselves working from home.
Digital experience expectations are higher than ever and increasingly growing each year, yet according to Episerver’s 2019 Digital Experience report, almost a third (30%) of B2B marketers admit they deliver a poor digital experience.
Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are.
Dirxion customer Barnett recently implemented the updated library search function, which allows customers to choose whether or not they want to search through their current catalog or the entire catalog.
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